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James Sundali Headshot

James Sundali

Professor of Strategic Management, Director of Ph.D. in Business Administration Program

Summary

My name is James Sundali, and I have been a Professor in the Management Department at the University of ÁùºÏ±¦µä, Reno since 1997. I received my Ph.D. from the University of Arizona in 1995 and taught for three years at Kent State University in Ohio. My current research is mostly focused in the areas of judgment and decision making, behavioral finance and behavioral economics. I primarily teach the core class in strategic management at both the undergraduate and MBA level, an elective class in decision making and negotiation, and a Ph.D. seminar in managerial decision making.

Each summer, I teach a travel class called "leadership insights from the humanities" that visits New York City. I have served on numerous committees and in administrative capacities while at the University, and I am currently the Graduate Director of the Ph.D. program in Business Administration with a concentration in Management. I grew up in Anaheim, California and spent my summers playing sports and hanging out at the beach. “My identical twin daughters recently graduated from college and are considering their graduate school options.”

Professional Experience

  • Current - 2014 Professor, University of ÁùºÏ±¦µä, Reno / Managerial Sciences
  • 2014 - 2000 Associate Professor, University of ÁùºÏ±¦µä, Reno / Managerial Sciences
  • 1999-1997 Assistant Professor, University of ÁùºÏ±¦µä, Reno / Managerial Sciences
  • 1997 - 1995 Assistant/Visiting Professor, Kent State University / Administrative Sciences
  • 1986 - 1987 Stockbroker (Series 7) / Financial Planning Consultant

Recent Publications

  • Salaghe, F., Guerrero, F., Jones, D., Nichols, M. W., & Sundali, J. (2023). Behavioral Responses to Losses Disguised as Wins: A Field Study of Slot Machine Players. Journal of Gambling Studies, 1-20.
  • Guerrero, F., Papadovasilaki, D., Ridinger, G., & Sundali, J. (2021). Investor beliefs in the midst of a market crash and the COVID 19 pandemic: Survey and experimental evidence. Decision, 8(4), 295–326.
  • Salaghe, F., Sundali, J., Nichols, M. W., & Guerrero, F. (2020). An empirical investigation of wagering behavior in a large sample of slot machine gamblers.
  •  Salaghe, F., Papadovasilaki, D. , Guerrero, F., Sundali, J. (in press). Temptation and Retirement Accounts: A Story of Time Inconsistency and Bounded Rationality.
  • Papadovasilaki, D., Guerrero, F., Sundali. J. (2018). The effect of early and salient investment experiences on subsequent asset allocations—An experimental study. Journal of Behavioral and Experimental Finance. Volume 19, September 2018, Pages 1-19 
  • Safford, A., Sundali, J., Guerrero, F. (2018). Does experiencing a Crash make all the difference? An Experiment on the Depression Babies Hypothesis.
  • Wuthisatian, Rattaphon, Federico Guerrero, James Sundali, (2017) "Gain attraction in the presence of social interactions",  
  • Papadovasikaki, D., Guerrero, F., Sundali, J., Stone, G. (2015). How important are early investment experiences on subsequent investment decisions? A laboratory experiment on asset allocation.
  • Wieland, A., Sundali, J., Kemmelmeier, M., Sarin, R. (2014). Gender differences in the endowment effect: Women pay less, but won't accept less.
  • Sundali, J. A., Safford, A.H., & Croson, R. (2012). The impact of near-miss events on betting behavior: An examination of casino rapid roulette play.
  • Sundali, J.A., Stone, G.R., & Guerrero, F.L. (2012). The effect of setting goals and emotions on asset allocation decisions,
  • Guerrero, F., Stone, G., & Sundali, J. (2012). Fear in asset allocation during and after stock market crashes: An Experiment in Behavioral Finance. The Journal of Behavioral Finance & Economics. Volume 2, Issue 1, Spring 2012, pp. 50-81. 
  • Sundali, J. & Guerrero, F. (2009). Managing a 401K account: An experiment on asset allocation.

Education

  • Ph. D., University of Arizona, 1995. Major: Business Administration; Minor: Finance
    • Dissertation Title: "An experimental investigation of market entry problems"
    • Primary Dissertation Advisor: Amnon Rapoport
  • MBA, California Polytechnic State University, San Luis Obispo, 1990
  • BS Economics California Polytechnic State University, San Luis Obispo, 1985

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