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DO

• Be authentic.
• Associate yourself with the University.
• Brand your online profiles as personal and opinions as your own.
• Engage with your network – like, share, retweet, repost.
• Share videos, blog posts and other content from official University sites.
• Promote yourself, your faculty and your students (when appropriate).
• Keep it clean – Avoid sarcasm and profanity.
• Resist the temptation to engage in dialogue where others are making derogatory comments online.
• Be aware of cameras. Remember, anyone can be a journalist.
• Engage your peers by asking questions, joining conversations and commenting on posts.
• Proofread your posts.
• Use privacy settings and a strong password.
• Be respectful of other cultures, religions, values, political beliefs, et. al.
• Use common sense and courtesy. Admit mistakes and apologize if necessary.
• Encourage your faculty and students to use social media properly and to follow the University’s Social Media Policy (7,009)
• Have multiple administrators and share passwords with multiple people to University college and department pages.
• Consider what is necessary and consider some centralization. The University currently has hundreds of social media accounts with our brand and logo.
• Make your content accessible.
• If you have questions, send them to communications@unr.edu.

DON'T

• Release confidential student information.
• Pick fights. Don’t post and defamatory, vulgar, obscene or threatening material.
• Forget people have a different sense of humor. What’s funny to you, might not be funny to someone else.
• Assume that a message or post is protected from public view just because of your privacy settings.
• Post it on social media if you wouldn’t say it to someone’s face or to your mother.
• Share too much information (especially personal information).
• Upload anything you wouldn’t want everyone to see and/or know about.
• Do everything. Choose one or two platforms and do them well before adding new ones.
• Delete comments from public pages unless in violation of the University’s social media policy.