Brand | Research & Innovation | University of ��ϱ��, Reno

Brand information for Research & Innovation

Why we have division branding

The premise of our branding work is to provide a consistent, up-to-date look that more closely aligns with the University’s brand standards and use of the Block N logo. The identifier for Research & Innovation includes the Block N and we provide guidance on how to present your division unit/program in a corresponding text treatment.

The strong benefit of branding at the division level is that the audience will instantly recognize your program as being part of the University and Research & Innovation and we will simplify our identity for our audiences.

Overview of division logo usage and individual office/unit names

All materials (printed and digital) for the division will carry the Research & Innovation identifier (logo). Individual office/program names will all use the same fonts: Myriad Pro Light Condensed or Myriad Pro Bold Condensed, depending on the application. While this pertains to marketing and communications materials, effort will be made to carry this through to operational materials such as correspondence, documents and agendas.

Avoid the use of initials or acronyms when referring to your office/program—spell the words out whenever possible (ex. use Enterprise & Innovation, rather than E&I).

The only division unit name that will appear with the Block N is Research & Innovation (as shown in the logos below). Your office/program name will need to be separated from the division logo. Here are a few examples of this treatment:

EH&S truck shown from both driver and passenger sides with division branded decals

Vehicle decals

An Environmental Health & Safety truck shows the division identifier on the driver and passenger side doors and, separated from the identifier, the office title with phone number and website URL is on both sides of the bed shell and uses the font style specified for division sub-units.

Brochure

A Sponsored Projects brochure cover shows the office title and subheading description of services using the font style specified for division sub-units (Myriad Pro Semibold Condensed) at the top of the page, above a photograph of people working in a lab. The division identifier appears at the bottom of the page, separated from the office title.

T-shirts

A Research Integrity polo shirt sketch shows the front and right-side views of a shirt. The Research & Innovation division identifier is placed on the left-chest location of the shirt. The right-side shows the Research Integrity office name placed on the sleeve cuff of the shirt in the font style specified for division sub-units (Myriad Pro Semibold Condensed).

Logo downloads and styling information

Our division identifier (Research & Innovation with the Block N) should appear on all of your documents, print materials, presentations and communications collateral.

Minimum size

The height of the Block N in our identifier should never be smaller than 3/4 of an inch. The logotype must always be scaled along with the Block N to maintain the proportions given. If you have materials that don’t allow for this minimum size, please contact Alex Vanderhoff for assistance.

Required spacing

Please leave sufficient clear space (free from distracting elements) around the identifier on all sides. In general, the clear space should be one-half of the height of the Block N. When placing the logo over photographs, make sure there is sufficient contrast against the background so the logo and logotype reads clearly.

Identifiers with and without the division tagline

You can use the tagline version of the logo wherever you feel that the presentation of the “whole” division brand is useful. The identifier without the tagline will probably be used more commonly.

It’s up to you which version you use!

Stacked with tagline

Stacked without tagline

Horizontal with tagline

Horizontal without tagline

Contact Alex Vanderhoff for other versions of the identifier, such as reversed-colors if you’re printing on a solid background.

Fonts

The University’s fonts are Myriad Pro and Minion Pro (as a secondary font).

These fonts have been purchased for University use, but most computers do not have these fonts installed. This can cause issues if, for example, you have designed a PowerPoint using Myriad Pro and you are using a computer that is not your own to present on—if that computer doesn’t have the font, all of your text will convert to a default. This is also the case if you’re using Myriad Pro as your email font, in Word documents that you share with people…etc.

If you are creating a PDF or print materials you should use Myriad Pro and Minion Pro.

For Word, PowerPoint, Excel, emails (documents that aren't PDF or printed), please use Arial as this is a universal font and is approved for University communications in lieu of the official fonts.

Templates

Please review these descriptions before using the templates.

Word documents for general use

There are two options for Word templates: one with the division identifier and tagline, and one with the identifier only. Use these for your internal communications, meeting agendas and other general use.

Letterhead for official University communication

We use the official University letterhead for professional communication on behalf of the University. Stationery can be ordered through our vendor. There are a few different electronic versions for you to download through ��ϱ��Box. Please see the note in the fonts section about Myriad Pro vs Arial fonts, and use the Arial letterhead version if you aren’t printing or converting this file to a PDF. In the footer, please include "Research & Innovation" in bold, as shown, and then your unit name under that in regular font. The remaining information is specific to the unit (URL, etc.). Do not use "www" in the URL, just "unr.edu/..."

PowerPoint

These division-branded slides can be used for internal and external presentations. The slides include multiple options for backgrounds – you'll see the different versions of master slides in the "new slide" dropdown. A collection of research-related photos are incorporated into some of the slide background designs. Please contact Alex Vanderhoff with questions regarding the PowerPoint template or if you would like to have your presentation reviewed.

Email signatures

Here are a couple of examples of email signatures and instructions for creating your signature in Outlook.

Please use Arial as your email signature and email body font.

Some examples of optional elements are:

Hyperlinking the Research & Innovation logo to the division homepage or adding your own unit's homepage URL as text and linking the text
Social media bugs (these can link to the Research & Innovation social channels, the University's social channels, your program’s social media or your personal social accounts)
Confidentiality statements/disclosures

These optional elements should be placed below the division logo with your contact info above the logo, as shown.

Email signature example with social media icons

An Example of a branded division email signature showing the following:
Line 1: Name
Line 2: Title
Line 3: Division
Line 4: Phone
Line 5: Horizontal division identifier
Line 6: Social media icons in a row for LinkedIn, X/Twitter, Instagram, Facebook, YouTube and Vimeo

An Example of a branded division email signature showing the following:
Line 1: Name
Line 2: Title
Line 3: Office
Line 4: Phone
Line 5: Office website URL (linked text)
Line 6: Horizontal division identifier

Instructions for creating an Outlook email signature and setting the email font

Download and save the and any of the that you would like to include
Open each zip file and Extract the files to your preferred location on your computer (select “Extract” and then use browse to save to your computer)
In Microsoft Outlook, select the “File” tab
Select “Options”
In the "Outlook Options" pop-up, select “Mail” (located in the left-hand navigation)
Select the “Signatures” button
Select the “New” button
Type the name for your signature
Under the “Choose default signature” section
1. Select your email account address
2. In the “New messages” field, select your new signature title from the pull-down list
3. In the “Replies/forwards” field, select an option for whether your signature will appear each time you reply to or forward a message
In the text body area, use the following for your font, color…etc.
Font: Arial
Size: 11
Color:
1. In the pull-down color menu, select “More Colors"
2. In the “Colors” pop-up, select the “Custom” tab
3. Set the “Color model” to RGB
4. Use Red=4, Green=30, Blue=66

Type the text for your signature
Leave one line of paragraph spacing below your signature and above the Research & Innovation identifier
Select the "insert picure" icon (use this process to make sure that the images do not appear as attachments when you send emails)
Browse for and select the Research & Innovation identifier that you downloaded and insert it
Follow the same process for your social bugs (use five spaces between each bug)
If you need to resize any of the social bugs, resize them to height: 0.33 inches

How to add links to icons

Select the image in the text body area (it should show a dashed border when selected)
With the image selected, click on the “Insert Hyperlink” icon
In the “Insert Hyperlink” pop-up, under the “Link to” section (left side), select the “Existing File or Web Page” button
Paste the Research & Innovation website URL into the “Address” field: http://www.unr.edu/research-innovation (you can link to your own program website in the text portion of your email signature)
Select the “OK” button
Follow the same process to link any social bugs that you are using. If you'd like to link to the Research & Innovation social media channels, copy and insert these links:
- LinkedIn: https://www.linkedin.com/company/university-of-nevada-reno-research
- X/Twitter: https://twitter.com/UNRresearch
- Facebook: https://www.facebook.com/UNRresearch
- Instagram: https://www.instagram.com/unrresearch/

Download and save the and any of the that you would like to include
Open each zip file and Extract the files to your preferred location on your computer (select “Extract” and then use browse to save to your computer)
On the Outlook webpage, select the “Settings” gear icon on the top right
Select “View all Outlook settings"
Select “Compose and reply” in the left-side navigation in the pop-up
Select “New signature”
Type the name for your signature
In the text body area, use the following for your font, color… etc.
Font: Arial
Size: 11
Color:
1. In the pull-down “Font color” menu, select “More colors”
2. Use Red=4, Green-30, Blue=66
3. Select OK
Type the text for your signature
Leave one line of paragraph spacing below your signature and above the Research & Innovation identifier
Select the “Insert pictures inline” icon (use this process to make sure that the images do not appear as attachments when you send emails)
Browse for and select the Research & Innovation identifier that you downloaded and insert it
Follow the same process for your social bugs (use five spaces between each bug)
If you need to resize any of the social bugs, resize them using the corner arrow to maintain proportions.
Under the “Select default signature” section
1. Select your email account address
2. In the “For New Messages” field, select your new signature title from the pull-down list
In the “For Replies/Forwards” field, select an option for whether your signature will appear each time you reply to or forward a message

How to add links to icons

Select the image in the text body area (it should show a dashed border when selected)
With the image selected, click on the “Insert link” icon
In the “Insert link” pop-up, under the “Web address (URL)” field, paste the Research & Innovation website URL: http://www.unr.edu/research-innovation (you can link to your own program website in the text portion of your email signature)
Select the “OK” button
Follow the same process to link any social bugs that you are using. If you'd like to link to the Research & Innovation social media channels, copy and insert these links:
- LinkedIn: https://www.linkedin.com/company/university-of-nevada-reno-research
- X/Twitter: https://twitter.com/UNRresearch
- Facebook: https://www.facebook.com/UNRresearch
- Instagram: https://www.instagram.com/unrresearch/

Business cards

Business cards are ordered through the University’s vendor using the custom template for Research & Innovation.

Before ordering, please review our division guidelines for business cards below.

Place an order for business cards

Below is a link to 3rd party web/multimedia content. If you experience any issues accessing this content, please contact Research & Innovation.

The “digital” version refers to the printing technique—this option is for orders of 100 or 250 cards. The other (standard) template is for orders of 500 or 1000 cards.

Division guidelines for business cards

All cards will use “Research & Innovation” for the Department field (this is pre-set in the template)
Please do not use “Office of” (ex. “Sponsored Projects” instead of “Office of Sponsored Projects”)
URL format: unr.edu/sponsored-projects (do not use www.)
Do not duplicate your office name in your title and address—pick one location
All AVPs use one format for their Research & Innovation title (degree/certifications are flexible—see examples)
Your mailstop should be listed after University of ��ϱ��, Reno/XXXX; use four digits for the mailstop and there’s no need to put it in the zip code (just use 89557)

Examples of formatting options

Here are some different ways to format your business card. The descriptions with each image show the fields that you will use in the Barker ordering system to replicate each card format.

Title and degree/certification options

Business card example

Name (bolded): Charlene Hart
Title: Associate Vice President
Title continued: Research Administration
Building/Room/Street Address: Ross Hall 218B
Mailstop: 0331
City & Zip Code: Reno 89557
Phone 1 Type: office
Phone 1: (775) 784-1868
Phone 2 Type: fax
Phone 2: (775) 784-6680
Email: crhart@unr.edu
Website: unr.edu/research-innovation

Business card example

Name (bolded): Charlene Hart
Title: MBA, CPA, CRA
Title continued: Associate Vice President
Title continued third line: Research Administration
Building/Room/Street Address: Ross Hall 218B
Mailstop: 0331
City & Zip Code: Reno 89557
Phone 1 Type: office
Phone 1: (775) 784-0331
Phone 2 Type: fax
Phone 2: (775) 784-6680
Email: crhart@unr.edu
Website: unr.edu/research-innovation

Business card example

Name (bolded): Charlene Hart, MBA, CPA, CRA
Title: Associate Vice President
Title continued: Research Administration
Building/Room/Street Address: Ross Hall 218B
Mailstop: 0331
City & Zip Code: Reno 89557
Phone 1 Type: office
Phone 1: (775) 784-1868
Phone 2 Type: fax
Phone 2: (775) 784-6680
Email: crhart@unr.edu
Website: unr.edu/research-innovation

Business card example

Name (bolded): Ben Weigler
Title: Director
Title continued: Campus Attending Veterinarian
Title continued third line: DVM, MPH, Ph.D., DACLAM, DACVPM
School: Animal Resources
Building/Room/Street Address: Nellor Biomedical Sciences 208
Mailstop: 0340
City & Zip Code: Reno 89557
Phone 1 Type: None
Phone 1: (775) 784-4874
Email: bweigler@unr.edu
Website: unr.edu/animal-resources

Business card example

Name (bolded): Benjamin J Weigler
Title: DVM, MPH, Ph.D., DACLAM, DACVPM
Title continued: Director, Animal Resources
Title continued third line: Campus Attending Veterinarian
Building/Room/Street Address: Nellor Biomedical Sciences 208
Mailstop: 0340
City & Zip Code: Reno 89557
Phone 1 Type: None
Phone 1: (775) 784-4874
Email: bweigler@unr.edu
Website: unr.edu/animal-resources

Office name

You can list your office name in the contact info area (preferred) or with your title. Please don’t duplicate your office name – pick one location.

Business card example

Name (bolded): Carlos Cardillo
Title: Executive Director
School: ��ϱ�� Center for Applied Research
Building/Room/Street Address: Applied Research Facility 324
Mailstop: 0525
City & Zip Code: Reno 89557
Phone 1 Type: Office
Phone 1: (775) 682-5203
Phone 2 Type: Mobile
Phone 2: (XXX) XXX-XXXX
Email: ccardillo@unr.edu
Website: unr.edu/ncar

Business card example

Name (bolded): Carlos Cardillo
Title: Executive Director
Title continued: ��ϱ�� Center for Applied Research
Building/Room/Street Address: Applied Research Facility 324
Mailstop: 0525
City & Zip Code: Reno 89557
Phone 1 Type: Office
Phone 1: (775) 682-5203
Phone 2 Type: Mobile
Phone 2: (XXX) XXX-XXXX
Email: ccardillo@unr.edu
Website: unr.edu/ncar

AVP titles

AVP business cards will list job titles on two lines—the second line is the division “area,” unless you want to list another title (see Ahmad’s as an example of this alternative):

Business card example

Name (bolded): Ahmad M. Itani, Ph.D.
Title: Associate Vice President for Research
Title continued: Foundation Professor,
Title continued: Civil & Environmental Engineering
Building/Room/Street Address: Ross Hall 201
Mailstop: 0258
City & Zip Code: Reno 89557
Phone 1 Type: office
Phone 1: (775) 327-2363
Phone 2 Type: fax
Phone 2: (775) 327-2362
Email: itani@unr.edu
Website: unr.edu/research-innovation

Business card example

Name (bolded): Charlene Hart, MBA, CPA, CRA
Title: Associate Vice President
Title continued: Research Administration
Building/Room/Street Address: Ross Hall 218B
Mailstop: 0331
City & Zip Code: Reno 89557
Phone 1 Type: office
Phone 1: (775) 784-0331
Phone 2 Type: fax
Phone 2: (775) 784-6680
Email: crhart@unr.edu
Website: unr.edu/research-innovation

Additional examples

Additional examples of preferred formatting:

Business card example

Name (bolded): Asta Ratliff
Title: Chief of Staff
Building/Room/Street Address: Ross Hall 201
Mailstop: 0403
City & Zip Code: Reno 89557
Phone 1 Type: None
Phone 1: (775) 682-8619
Email: astar@unr.edu
Website: unr.edu/vpri

Business card example

Name (bolded): Becky Albion
Title: Shared Research Facilities Coordinator
School: ��ϱ�� Center for Applied Research
Building/Room/Street Address: Applied Research Facility 308
Mailstop: 0525
City & Zip Code: Reno 89557
Phone 1 Type: None
Phone 1: (775) 784-4781
Email: ralbion@unr.edu
Website: unr.edu/ncar

Business card example

Name (bolded): Michele Dondanville
Title: Program Manager
Title continued: Research Compliance
School: Sponsored Projects
Building/Room/Street Address: Ross Hall 218C
Mailstop: 0325
City & Zip Code: Reno 89557
Phone 1 Type: None
Phone 1: (775) 327-6360
Email: mdondanville@unr.edu
Website: unr.edu/sponsored-projects

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Brand information for Research & Innovation

Why we have division branding

Overview of division logo usage and individual office/unit names

Logo downloads and styling information

Minimum size

Required spacing

Identifiers with and without the division tagline

Fonts

Templates

Word documents for general use

Letterhead for official University communication

PowerPoint

Email signatures

Instructions for creating an Outlook email signature and setting the email font

Creating your signature in the Outlook desktop app

How to add links to icons

Setting your default email font in the Outlook desktop app

Creating your signature in Microsoft Online Outlook (outlook.office365.com)

How to add links to icons

Setting your default email font in Microsoft Online Outlook (outlook.office365.com)

Business cards

Place an order for business cards

Division guidelines for business cards

Examples of formatting options

Title and degree/certification options

Office name

AVP titles

Additional examples

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