Summary
Jonathan Breiter is a Lecturer Level II, Professor of Business. He teaches entrepreneurship, marketing and management. A veteran of the international business world, where he spent 35 years, Breiter has direct experience in the advertising business working for Wendy's Old Fashioned Hamburgers, General Mills (Yoplait Yogurt) and Hasbro (various toys and games such as Jenga, Playskool, Milton Bradley and Parker Bros.) He transitioned to Hasbro after working on their advertising for 3 years. At Hasbro he launched Barney and Elmo while also launching over 150 innovative, award-winning and patented products over a 5-year period as a SVP Marketing. His entrepreneurial spirit started upon leaving Hasbro to start his first consumer packaged goods company which he sold 3 years later to an international conglomerate. With the conglomerate, he discovered and helped launch the Teletubbies, Pokemon and SpongeBob Squarepants. Today, his greatest joy and interest is teaching.
Research interests
- Marketing (i.e., creating value to disrupt markets, leading with AI and analytics, consumer behavior, target demography, positioning)
- Strategic Management (i.e., strategy implementation, mission, vision, and value statements)
- Entrepreneurial Marketing/Management (i.e., go-to-market omnichannel design)
- Leadership/Effectiveness Diversity, Equity, and Inclusion Ethics
- Charitable Contributions/CSR
Education
- BS, Boston University, College of Communication
- MBA, Hofstra University, College of Business
Publishing/journals
- Breiter, J. & Schaap, J. E-Journal of Business & Economic Issues, Summer, 2023. “Ten Reasons Why Companies Keep Failing. –An Update.”
- Breiter, J. & Schaap, J. Strategic Change Journal, Fall, 2023. “It’s All ÁùºÏ±¦µä Strategic Implementation.”
Professional certifications
- Social & Behavioral Research – Completed 2023 at University of ÁùºÏ±¦µä, Reno
- DEI Training- Completed 2023 at University of ÁùºÏ±¦µä, Reno
Courses taught
- ENT 493: ENTREPRENEURSHIP CAPSTONE
- ENT 493: CAPSTONE FINANCE/MKT/STRATEGIC MANAGEMENT
- ENT 493: NEW PRODUCT DEVELOPMENT
- ENT 493: INTELLECTUAL PROPERTY/BUSINESS LAW
- MKT 492: MARKETING STRATEGY/CONSUMER BEHAVIOR/DATA ANALYTICS
- MKT 492: ADVERTISING & BRANDING
- MKT 400: MARKETING RESEARCH/CONSUMER BEHAVIOR/DATA ANALYTICS
- MGT 323: INTERNATIONAL BUSINESS STRATEGY & MANAGEMENT
- MKT 210: MARKETING PRINCIPLES
- ENT 200: FUNDAMENTALS OF ENTREPRENEURSHIP
- ENT 493: ENTREPRENEURSHIP CAPSTONE
- MKT 475: MARKETING CAPSTONE
- MKT 440: MARKETING RESEARCH/CONSUMER BEHAVIOR/DATA ANALYTICS
- MGT 430: INTERNATIONAL BUSINESS STRATEGY CAPSTONE
- MKT 380: PRICING STRATEGY
- ENT 380: THE ART OF THE START
- INT 370: LEADERSHIP IN A GLOBAL ENVIRONMENT
- MKT 330: ADVERTISING & BRANDING
- ENT 320: FINANCING ENTP VENTURES
- MKT 320: MARKETING STRATEGY/CONSUMER BEHAVIOR/DATA ANALYTICS
- MGT 260: STRATEGIC MANAGEMENT