Visual Identity and Logos | University Brand | University of ��ϱ��, Reno

Visual identity

The Block N logo

The Block N logo is the core element of the University's academic brand, and it should appear on the front of all University marketing communications and at the top of every University web page. The Block N logo is suitable on its own where context or identification are clear or when complete identification is not essential, such as on T-shirts or office supplies.

The "N" in the Block N logo is not a standard typeface. It was custom-designed for the University of ��ϱ��, Reno.

Block N logo design

The Block N logo is a unit comprised of our N within a perfect square on a field of blue (or black, in a black-and-white design)
The primary color of the N is white. In formal or more elaborate designs, the N can be gray or silver.
The Block N logo should not be altered in any way, including stretching, shadowing, beveling, changing the proportions or altering the color palette.

University signature

A signature is a logo mark plus a logotype.

The main signature for the University of ��ϱ��, Reno consists of the Block N logo and the logotype (the typography that makes up the name of the University). The University of ��ϱ��, Reno logotype is set in Myriad Pro Roman with custom tracking.

Color palette for print

The official colors of the University of ��ϱ��, Reno are dark blue and silver. The University signature can be produced in four-color process (CMYK), two PANTONE® colors, black and white, and grayscale.

NEVADA BLUE

Pantone: 282C
HEX: #041E42
RGB: 4, 30, 66
CMYK: 100, 72, 0, 73

NEVADA SILVER METALLIC

Pantone: 877
HEX: #8A8D8F
RGB: 138, 141, 143
CMYK: 3, 1, 0, 43

NEVADA WHITE

Pantone: White
HEX: #FFFFFF
RGB: 255, 255, 255
CMYK: 0, 0, 0, 0

Color combinations

The University signature can appear in any of the color schemes below.

These color combinations work for the "stacked" versions of the logo as well. Remember, on dark or non-white backgrounds, there should always be a thin white stroke on the outside of the Block N logo to show that there is a square around the letter N.

In such cases, you may also need to change the logotype (i.e., the words "University of ��ϱ��, Reno) to white.

Standard: Blue box

White N
CMYK or two Pantone colors (PMS 282 blue + white)

Standard: Black box

White N
CMYK or two Pantone colors (black + white)

Fancy: Blue box

Silver N
CMYK or two Pantone colors
PMS 282 blue + PMS 877 C silver gray or 877 C metallic silver or silver foil

Fancy: Black box

Silver N
CMYK or two Pantone colors
Black + PMS 877 C silver gray or 877 C metallic silver or silver foil

Minimum logo sizes

Logos and logotypes lose their effectiveness when you cannot see or read them. For this reason, we recommend the guidelines below when creating designs and artwork. If you are not trained in graphic design, please consult with University Marketing and Communications for guidance by emailing designhelp@unr.edu.

Signature: Minimum size

Block N alone: Minimum size

Clear space

Clear space is the protected area around the logo that maximizes its impact. This space must be kept free of all other graphics and text. Photos can be placed behind the logo. However, you may need to add a drop shadow to the logotype (the words only, not the Block N) to ensure legibility.

If you are not trained in graphic design, please consult with University Marketing and Communications for guidance by emailing designhelp@unr.edu.

Logo system: Illegal use

Vertical and horizontal versions

Our University signature is trademarked and should never be altered in any way -- not stretched, distorted, made transparent, rearranged, beveled, skewed, tilted, drop-shadowed or color-changed from the original files.

These rules apply to the stacked version of the University Signature as well. Remember, the square field behind the N is always dark blue, or black when printing B&W.

Do not reverse the color scheme of the University logo. The field surrounding the N is always blue or black.

Do not outline the University logo. The field surrounding the N is always blue or black.

Do not create a "half & half" version of the University logo. The field surrounding the N is always blue or black.

Do not place words or images over the Block N logo.

Do not condense the logo vertically.

Do not stretch the logo horizontally.

Do not make the logo transparent.

Do not move elements of the logo.

Do not change the color of the University logo.

Do not use the N outside of the box.

Do not add color to the logo.

Do not use low-resolution logos in your designs.

Do not change the colors in the official logo lock-ups.

Do not make the Block N part of a word or headline.

Do not change the proportion of the N relative to its box.

Do not tilt or position the logo vertically.

Logos on photos

When using the Block N logo on any non-white background, the Block N logo should have a thin white outline.
Never crowd the Block N logo. It must always have clear space around it equal to half the height of the N.
The Block N logo can appear alone where the viewer understands it represents the University of ��ϱ��, Reno. In all other instances, you must include the logotype (i.e., the words "University of ��ϱ��, Reno").
Do not attempt to recreate the Block N logo or logotype.

The University signature was designed to be versatile and stand out on a variety of backgrounds across all media.

Questions? Contact us at designhelp@unr.edu.

Athletic brands

The logos below are managed by ��ϱ�� Athletics and are trademarks subject to licensing fees or royalties for their use. Permission to use any of the logos below must be obtained from ��ϱ�� Athletics. Please contact them at (775) 682-6977 for more information.

Presidential Seal

The president of the University of ��ϱ��, Reno is the official custodian of the University seal. Use of the University seal is reserved for formal and official documents, such as diplomas, certificates, official records and student transcripts. All usage of the seal must be approved by the Office of the President. Use of the seal may be permitted on certain licensed commercial products if approved by the Office of the President.

The University seal should not be used as a background image on websites and publications or embroidered on apparel.

A note about the use of the seal on certificates

The seal should only be used on certificates signed by the president. All certificates signed by the president require approval by the Office of the President and should be arranged in advance by calling (775) 784-4805.

��ϱ�� Alumni Association signature

The Alumni Association's logo may only be used with permission from the ��ϱ�� Alumni Association. To request permission, please contact Alumni Relations at (775) 784-6620.

YOUR FUTURE IS POWERED BY KNOWLEDGE.^sm

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