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The program is meant to complement existing University courses, such as Range and Forest Administration and Policy (REM 494/694), and to provide a minor degree for students interested in becoming communications professionals, such as journalists, multimedia producers and public relations practitioners, within agriculture, biotechnology, extension and environmental professions.
The courses cover reporting and public relations fundamentals, how students can leverage technology to become more effective communicators, and how to better communicate about policies impacting land use, food production and natural resource management.
The program was developed in consultation with the University's Reynolds School of Journalism and Department of Communication Studies. Students should consider taking courses from those units as part of this minor to bolster their knowledge of the field.
Survey of agriculture and agriculture-related media, media strategies, multimedia and special challenges for the agriculture industry, and a review of agricultural media sources.
Exploration and practice of communication strategies with new and emerging media and technologies. Focusing on plant and animal agricultural issues, food security, ethical practices, and how agricultural information is disseminated through various media channels.
Introduction to the fundamentals of news reporting, writing and public relations strategies as related to the agricultural industry. Laboratory and field exercises designed to obtain, evaluate and communicate agricultural news and information; develop of communication strategies; write and disseminate news stories and press releases.
Analysis of agricultural and environmental communication strategies, technologies, audience interpretations and policymaker perspectives for effective communication with decision-makers.
Majors schools of agriculture offer communication and education programs, and this new minor in our College helps position the University among its peers in terms of course and program offerings. We expect this program to be popular among students and to further provide options for students seeking to enhance their skillsets. Coursework will also follow agricultural issues within the Great Basin, and how those issues are communicated and discussed.
Claus Tittiger
Associate Dean of Academic Affairs
College of Agriculture, Biotechnology & Natural Resources
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