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A. Perform a comprehensive study to assess the University’s brand positioning to identify and address gaps, and improve brand recognition

B. Devise and deploy a marketing campaign for national and international exposure of the University’s academic and research accomplishments

C. Leverage our notable alumni as a means of increasing brand awareness

D. Implement the ACE Internationalization Lab Committee’s recommendations to enhance the University's global engagement and international reputation, and develop a centralized, institutional vision for internationalization efforts and initiatives

E. Enhance international profile of the athletics department and student-athlete alumni to highlight transformative contributions within and outside of sports to the University, state of ���ϱ���, the country, and the world

A. Develop a student and alumni engagement plan to increase affinity and lifelong connections, as well as develop a culture of ongoing alumni community and philanthropy

B. Identify opportunities to enable alumni-to-alumni engagement and alumni-to-student interactions to improve the overall campus experience, enhance student success and enhance lifelong connections to campus and the University

C. Recognize alumni and University achievements by extending the on-campus Wolf Pack Way through digital technology and other forms of media to reinforce our impact across the state, nation and world

D. Assess opportunities to better serve alumni and improve the University’s continued investment in the Wolf Pack post-graduation through lifelong learning and other engagements

❑ Increase the number of local, regional and national interviews and published stories featuring University faculty, staff, administrators and students

❑ Increase brand perception score

❑ Increase the alumni giving rate

❑ Increase the alumni engagement rate