Lots of industries are investing in research to help them better understand customers and users, design policies that will improve the community, or make existing products or programs more effective. The minor in social research methods and applied statistics gives you the knowledge and experience to work in entry-level social research positions, helping with things like data management, quality control, preparing findings for publication and administering surveys or other kinds of data collection.
Social research often involves blending both quantitative, or statistical, analysis with qualitative research, which can include things like interviews and focus groups. While you may specialize in one kind of research over the other, skills required for social research careers often involve both good people skills and comfort with numbers and statistical analysis. For both kinds of research, the ability to clearly present your findings through verbal and written presentations is critical.
According to the Bureau of Labor Statistics, the primary employers of social science research assistants, which generally requires an undergraduate education, include colleges and universities, local government, consulting companies and social advocacy organizations.